COMMUNITY VS COMMODITY
In addition to LCSD exclusive variants, ComicsPRO is requesting value-added items like signed bookplates and product tie-in materials - book club materials, release party swag etc.
COOPERATIVE MARKETING
ComicsPRO is facilitating an industry wide social media push from retailers, publishers, and creators to increase awareness of LCSD. "Shop Local. Shop Nerdy. Local Comic Shop Day."
LCSD CATALOG
ComicsPRO will be sending out a catalog of LCSD offerings - exclusives, freebies, backlist sale information, and open order items. We believe this will significantly increase participation from the 2500 eligible retailers. See attached mockup.
EVENT MATERIALS
ComicsPRO is providing extensive materials to help participating retailers host community building events. (Videos, pre-written press releases, signage and sale ideas, marketing assets, instructions for running kid-friendly scavenger hunts, and much much more). Here's a sample video, for example, aimed at helping retailers invite creators to their stores.